As one of the prominent Rochester, New York Vending Companies, we recognize our role in promoting healthy eating and living across the city’s diverse workforce. From the hospital staff at Strong Memorial Hospital and University of Rochester Medical Center who work extended shifts, to the students populating the University of Rochester and RIT campuses, to the service industry workers throughout the South Wedge and East End entertainment districts, Rochester’s 500,000-person metro workforce demands convenient access to nutritious options. Our healthy vending program offers fresh, nutritious snacking options, with machines stocked exclusively with 100% healthy and organic snacks that meet the needs of health-conscious professionals and students navigating busy schedules. FitPick® is a distinguished vending and self-pay market program designed to assist employers and consumers in selecting products that adhere to established nutrition standards, making it particularly valuable for Rochester’s anchor institutions and growing biotechnology and advanced manufacturing sectors. Its straightforward guidelines provide clear criteria for calories, fat, sugar, and sodium, making it an ideal choice for both employers and consumers in neighborhoods like the Neighborhood of the Arts and along the Monroe Avenue corridor.
Our membership in NAMA, the leading professional organization for vending companies, enables us to provide our customers with the nationally acclaimed “Fit Pick” healthy vending machine program. This initiative showcases a selection of snacks, beverages, and foods that conform to rigorous standards on calories, fat, sugar, and sodium, helping customers make healthier choices—whether they’re grabbing a snack between shifts at Eastman Business Park, fueling up during study sessions in university residence halls, or taking a break at restaurants and food service venues throughout the city’s thriving commercial districts. The combination of Rochester’s institutional employers, technology startups, and active neighborhood business culture creates ideal placement opportunities for machines that support genuine wellness, not just convenience.
Whether you’re equipping a vending machine at a University of Rochester dormitory, outfitting the Strong Memorial Hospital break room, or serving the after-work crowd along Monroe Avenue’s bustling bar and restaurant scene, VendVue’s healthy vending machines with FitPick® branding stand out as the natural choice for Rochester’s health-conscious institutions.
FitPick® employs eye-catching stickers to mark the vending machine slots filled with FitPick® approved snacks, making it immediately clear to Rochester’s diverse workforce—from RIT students grabbing lunch between classes to hospital staff working overnight shifts—which options align with their wellness goals. More prominent clings and stickers offer detailed insights into the FitPick™ nutritional standards, ensuring that busy professionals and students navigating Rochester’s fast-paced neighborhoods can make informed decisions at a glance.
FitPick® labels distinguish between two sets of nutritional guidelines tailored to support the needs of Rochester’s mixed demographic. The most popular adult criteria is the 35-10-35 standard (max 35% calories from fat, max 10% from saturated fat, and max 35% product weight from sugar), resonating particularly well with the health-focused culture of Rochester’s biotech and advanced manufacturing sectors where employee wellness initiatives drive purchasing decisions. Additionally, FitPick® provides labels for items meeting The Alliance for a Healthier Generation’s Competitive Foods Guidelines, ensuring alignment with the educational and healthcare institutions that anchor Rochester’s economy.
FitPick®’s consistent labeling system is recognized across communities, counties, and states nationwide, enabling offices throughout downtown Rochester, the East End, Park Avenue, and beyond to implement the same program seamlessly, whether you’re managing vending machines at Eastman Business Park or across multiple neighborhood locations in South Wedge and Corn Hill.
Our aim is to supply straightforward yet crucial nutritional information at the point of sale, empowering Rochester’s educated, wellness-minded consumers—from university researchers to healthcare workers to the creative professionals in the Neighborhood of the Arts—to make healthier snack choices informed by clear, “better for you” guidelines.
FitPick® transforms healthy snacking across Rochester’s diverse neighborhoods and institutional campuses by clearly identifying “better for you” options from a curated selection of nearly 700 FitPick® approved products. Whether serving the University of Rochester area, the medical professionals at Strong Memorial Hospital, or the creative workforce throughout the South Wedge and Neighborhood of the Arts, this program removes guesswork from vending machine selections and empowers health-conscious choices among Rochester’s 500,000-person metro workforce. By streamlining the purchasing process for students, healthcare staff, and local service industry workers who value convenient nutrition, FitPick® ensures that vending machines in your Rochester location support the wellness priorities of your community.
The FitPick® program recognizes the importance of functional foods,
acknowledging that snacks are often equivalent to meals.
VendVue is revolutionizing workplace vending across Rochester by dedicating ourselves to comprehensively understanding our clients’ wellness goals and needs. The city’s robust mix of major institutional employers—from the University of Rochester Medical Center and Strong Memorial Hospital to RIT’s sprawling campus and the innovative biotech firms clustered around Eastman Business Park—has created a workforce that increasingly prioritizes nutrition alongside productivity. While traditional vending machines offer up to 45 diverse products, including popular “pleasure foods” like candy bars, chips, and soft drinks, Rochester’s health-conscious professionals and students demand something better aligned with their wellness commitments. This shift towards health consciousness among consumers and organizations across neighborhoods like Park Avenue, the South Wedge, and the thriving Monroe Avenue corridor has inspired us to offer tailored solutions. We’re delighted to collaborate with our clients through the personalized FitPick® program, catering to their wellness requirements with a variety of healthy alternatives that reflect the values of Rochester’s dynamic and forward-thinking community.